As the world's most widely used search engine, Google offers businesses a gateway to increased visibility, credibility, and valuable insights. Google Business Profile (earlier referred to as Google My Business) is a no-cost tool that empowers you to shape the way your business is presented on Google Search, Google Maps, and Google Shopping.

In this article you will learn why a Google Business Profile is a strategic necessity and the steps to create one.

Benefits of Having a Google Business Profile

• Increased Visibility

Google is the most widely used search engine globally. When you list your business on Google, it becomes discoverable to a vast audience. Potential customers can easily find your business when they search for products or services you offer, enhancing your online visibility.

• Credibility and Trust

A Google Business listing provides essential information about your business, such as location, operating hours, contact details, and customer reviews. This information builds trust and credibility with potential customers, making them more likely to engage with your business.

• Access to Valuable Insights

Google Business Profile provides you with valuable insights and analytics about how people find and interact with your business listing. You can learn about the keywords users are searching to find your business, the number of views, clicks, and calls generated by your listing, and other engagement metrics. These insights help you make data-driven decisions to improve your online presence and marketing strategies, allowing you to better understand your target audience and refine your business strategies accordingly.

How to Create Your Google Business Profile?

Step 1 - Add/ Claim Your Business Profile on Google

Step 2 - Verifying Your Business Profile on Google

Step 3 - Check Your Verification Status

https://support.google.com/business/workflow/12825603

Resources to Make the Most of Your Google Business Profile

Because your Google business profile feeds valuable details about your business directly to Google, the best optimisation tactic is to supply as much information as possible, fill out everything you can and provide additional information to make it stand out on Google.

• See how to optimise your Google Business Profile here
  
  

• See you to improve your local ranking on Google here

In conclusion, establishing a robust Google Business Profile is a strategic imperative for enhancing your online presence. The increased visibility, credibility, and valuable insights it offers serve as vital components for the success of your business. By diligently following the steps outlined in this guide, you can ensure that your business stands out on Google Search, Maps, and Shopping.