Knowledge

Sourav Paul 

351 week ago, 5 min read

Branding & PR

Use colours strategically to market your brand

This Holi, Sourav Paul elaborates on the impact of colours in branding & marketing.

• 3 Comments

Ravi Kariya 

364 week ago, 4 min read

Branding & PR

Rise in trademark applicants bodes well for India

The increase in applications for trademarking bodes well for the Indian economy.

Anil Kumar 

369 week ago, 4 min read

Branding & PR

The Dark Matter

Anil Kumar shares how often negative publicity can put a brand in the public eye & help promote sales.

Vishwanath Krishnamoorthy 

387 week ago, 6 min read

Branding & PR

What's in a brand?

Vishwanath Krishnamoorthy opines about branding and importance of telling a good story.

• 1 Comment

Prateek Srivastava 

390 week ago, 4 min read

Branding & PR

How to build your personal brand

Learn how to showcase your true value in such a manner that you become that indispensable resource for someone and avail your value.

Prateek Srivastava 

391 week ago, 4 min read

Branding & PR

Build your brand on these three pillars

Prateek Srivastava explains how brands are built on three pillars. Imbalance among any of these can be hazardous to your brand.

• 2 Comments

Sridhar Narayanaswamy 

402 week ago, 4 min read

Branding & PR

Colour, branding & your business

N. Sridhar, Founder of Innovatus Systems, shares his insights on the importance of colour in brand development.

• 1 Comment

GlobalLinker Staff 

405 week ago, 3 min read

Branding & PR

5 effective ways to build your brand locally

Build your brand locally with the mantra 'think global & act local'

• 2 Comments

Kushalrani Gulab 

476 week ago, 3 min read

Branding & PR

4 Ways To Get Better Traction In The Media

A brief look at the best practices for business owners to become visible in the media.

• 1 Comment