100 week ago — 9 min read
The start of the year is the right time to create a roadmap for your business. Here I would like to present 10 impactful new year resolutions that will be helpful to any business, no matter what industry.
A ‘digital presence’ simply refers to how your business appears online; it’s what people find when they search for your business or company on the internet.
There are several digital touchpoints that you must have a presence on. These include:
All of these together form your holistic digital presence from where you can get leads. Be wherever your customers are. If your customers are on Youtube then your Youtube channel should be part of your holistic digital presence.
Also read: 5 reasons your B2B business needs an ecommerce website
Why is it important to have clear sales and revenue goals? Let’s try to understand this with a simple example: If I asked you to go from point A to B and if there were obstacles in between you will find a way to go over or around those obstacles and will reach point B. Without a clear target, when there is an obstacle, you will falter.
Here is a sample of how clear sales goals can be defined from the year to the daily level.
If have your goal in place, and you will be more likely to reach it reasonably. Motivational speaker Les Brown says, “Shoot for the moon. Even if you miss, you'll land among the stars.”
A roadmap is defined as a strategic plan that defines a goal or desired outcome and includes the major steps or milestones needed to reach it.
The below table clearly indicates that in order to generate a certain number of leads you need to drive traffic to your website via emailers, social media, online advertising and other initiatives.
Item |
Day |
Month |
Year |
Leads |
30 |
900 |
10,800 |
Transactions |
6 |
180 |
2,160 |
Outreach/Visibility (Traffic 2% Conversion) |
1,500 |
45,000 |
5,40,000 |
Website |
Drive traffic | ||
Emailer |
300 |
||
Social Media |
200 |
||
Online Advertising |
700 |
||
Organic |
100 |
||
Offline Initiatives |
200 |
For this you will need to create:
Social Media Calendar (Weekly/Monthly/Quarterly)
Emailer Calendar (Weekly/Monthly/Quarterly)
Online Advertising (Monthly/Quarterly)
SEO Calendar (Monthly/Quarterly)Social Media Calendar (Weekly/Monthly/Quarterly)
Emailer Calendar (Weekly/Monthly/Quarterly)
Online Advertising (Monthly/Quarterly)
SEO Calendar (Monthly/Quarterly)
Networking has been defined as the exchange of information and ideas among people with a common profession or special interest.
How to network with skill and purpose?
Build a Networking Plan:
Who you will networking with?
How many you will network with?
Why should you network with them?
Where will you network?
How will you network?
How will it benefit them?
How will it benefit you?
How do you plan to be in touch with them?
Create standard communication material
Dedicate time to networking
Also read: 5 easy ways to grow your business network on GlobalLinker
Business process efficiency has been defined as the amount of effort or input required to produce the desired output.
How to make business processes more efficient?
Understand your existing process
Set business goals and KPIs
Redesign the process
Implement the improved process
Monitor, measure, and optimise the new process
Customer relationship is defined as the relationship a business has with its customer. Also includes the methods a company uses to engage with its customers and improve the customer experience.
How to Improve Customer Relationships?
Be easily accessible
Get to know customers
Be timely in response
Communicate regularly
Actively seek feedback
Sincerely work on resolving issues/challenges/grievances
Reward customers
Thank your clients
The term human capital refers to the economic value of a worker's experience and skills. Simply put how skilled your workforce is.
How to improve Human Capital?
Consider Human Capital improvement as an important task
Understand the skill and education requirement
Provide education or skill training
Create a work culture that encourages creativity
Provide ongoing coaching/counseling
Work on improving the health of your workforce
Content is pretty much anything which is there on your digital properties, such as website, social media channels, directory listings, email communication etc. And it consists of text, photo, graphic, videos etc.
Why it is important to improve content?
Your digital content will define, how the world will interpret your information and the impression they will form about your business.
Better engagement with audience (Traffic)
Better traction on social media
Better credibility
Generate more and better leads
Business will become more visible thanks to SEO
Position your company as an authority in your industry
Build brand awareness
Cultivate loyalty
Save money on marketing effort
How to improve the quality of content?
Use AI and Tools
Know your audience
Know your industry/category
Create the content the way you speak
Use examples/anecdote
User visuals (images & videos)
Format properly
Edit and proofread
Do an SEO review of content
Also read: Power of content: How to generate traffic to your eStore using content
Automation implies utilising technology to reduce human intervention in processes.
How does Automation help your business?
Improved efficiency
Reduce manual error
Improve productivity
Reduce cost
Gain data-led insight
Scalability
Easy to implement examples of Automation:
Website with Online Ordering Facility
B2B Digital Supply Chain
Digital Quotation Generation Feature
Calendly
Also read: Why is supply chain digitisation a must for your business?
How to Reduce Cost of a Business Process?
Understand your existing process
Identify the cost at each stage of the process
Understand how to reduce cost incurred at a stage
Increase output
Reduce cost
Implement the change
Monitor, measure, and optimise
To explore business opportunities, link with me by clicking on the 'Connect' button on my eBiz Card.
I recently conducted a webinar on ‘10 New Year Resolutions Every Business Needs in 2023’. Watch the highlights of the webinar below.
Image source: Canva
Disclaimer: The views and opinions expressed in this article are those of the author and do not necessarily reflect the views, official policy or position of GlobalLinker.
Posted by
Mohammad AdnanContributing to the business growth of SME businesses globally by helping them properly utilize our affordable and easy to use digital commerce solutions.
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